In heavy industry, we often talk about optimizing processes and maximizing equipment efficiency. But what about optimizing our most fundamental human dynamics? Human beings are wired for connection. That’s the central idea behind Michael Morris's groundbreaking work on tribal psychology: Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together. In the book, Morris reveals how our natural instincts to form groups can transform operational hurdles into powerful drivers of success. For business leaders, these same instincts hold incredible potential to build thriving teams and organizations—if we know how to harness them.
Here are actionable insights from Tribal to help you lead with purpose, foster connection, and create a culture that thrives.
If you're running a mining or manufacturing operation, you already have tribes – whether you acknowledge them or not. The maintenance crew that takes pride in keeping equipment running. The production team that celebrates output records. The safety officers who've built their identity around protecting workers. These natural groupings aren't a bug in your organizational system – they're a feature of human nature that you can leverage for unprecedented collaboration.
Here's how to transform these inherent divisions into advantages:
Trust is at the heart of any successful tribe. Morris highlights the importance of open communication and genuine care in creating strong bonds.
Action Steps for Leaders:
One of the biggest challenges of tribal instincts is the tendency to form ingroups (people like “us”) and outgroups (those who are “other”). While this instinct can create strong internal loyalty, it can also breed silos and competition within an organization.
Action Steps for Leaders:
Morris explains that shared identity is the glue that holds tribes together. In the workplace, this means creating a strong sense of “we” rather than “us versus them.”
Action Steps for Leaders:
Instead of letting your maintenance and production teams battle over scheduling, unite them against external benchmarks. At one mining operation, leadership successfully redirected inter-departmental friction by creating a shared dashboard comparing their site's overall equipment effectiveness (OEE) against industry leaders. Suddenly, former rivals became allies in the pursuit of world-class performance.
Action Steps for Leaders:
In manufacturing, the gap between the shop floor and management can seem unbridgeable. One automotive parts manufacturer tackled this by creating mixed-level innovation teams. When engineers and operators collaborated on process improvements, they didn't just solve technical problems – they broke down tribal barriers through shared challenges and victories.
Action Steps for Leaders:
Skip the generic team-building exercises. In high-stakes industries like ours, rituals need to connect to real work. Consider the power of joint pre-shift briefings where maintenance and operations teams plan together, or celebration ceremonies that honor cross-functional achievements in safety and productivity.
Action Steps for Leaders:
Start with these actions:
In industries where margins are tight and competition is fierce, we can't afford to let tribal divisions hold us back. But neither can we ignore human nature. The key is working with these deep-seated instincts rather than against them.
When managed skillfully, tribal psychology can transform from a source of friction into a catalyst for excellence. The most successful leaders in mining and manufacturing will be those who understand and harness these powerful social instincts to create more cohesive, high-performing organizations.
Remember: Your company's tribes aren't going anywhere. The question is whether they'll work against each other or together toward shared success. The choice – and the opportunity – is yours. What steps will you take today to lead your tribe toward greater unity and success?